Rally in the Press

Santa Cruz Good Times (cover story)

RALLY 'round the iPhone

www.goodtimessantacruz.com (cover story)

Local tekkies generate buzz with an iPhone app focused on 'real friends'
There is a specter haunting social media. And though you may hate to admit it, your technophobic uncle somehow managed to hit the nail right on the head in his requisite New Year's Eve diatribe on how things were better in the "good old days."

Let's face it, you don't hang out with 95 percent of your Facebook friends, you will never even meet half the people you follow on Twitter and you certainly don't care that Ashton Kutcher is waiting to get a triple venti mocha on North Beverly Drive... (Read more)


TechCrunch Article

Rally Wants To Bring Location Back To Its Core, With Only Your Real Friends.

www.techcrunch.com

Apparently, I'm not the only one who thinks there is a social paradox in the location space. A new service, Rally, believes the power of location lies in less rather than more. That is to say, fewer social connections rather than more of them.

It's an idea that you don't hear a lot of social networks talking about these days as each tries to build a social graph that's as sprawling as possible. But the team behind Rally is taking this different approach largely due to their past experience... (Read more)


VentureBeat article

Rally brings social geo-location to your real friends

www.venturebeat.com

All over the social Web these days, there's a race to get as many friends, followers, readers, or subscribers as possible—most of them people you don't know. As location-based social applications like Foursquare and Gowalla grow, they're broadcasting your location to all those people, connecting you in one more way to a lot of people you've never heard of. As our "circle of friends" grows out of control, we wind up more public than we mean to be, sharing information with everyone just to be able to share it with our real friends...
(Read more)

More to come. For now, email everyone hates spam bots.